The eighth-annual Eurobike is a family-friendly event dedicated to the style and sophistication of European mechanical design and the history of the machines that inspire the imagination with a feeling of freedom and a hint of rebellion. Each year, Raleigh North Carolina hosts the Southeast’s largest gathering of British, European and Euro-inspired motorcycles. The two-day event brings together the best examples of European design excellence and offers something for anyone interested in motorcycles, the motorcycling lifestyle and “speed as art.”
Aprilia, BMW, BSA, Ducati, KTM, Moto Guzzi, Norton, and Triumph are just some of the marques that will be on display. Along with European bikes, Eurobike features scooters and café racers from all over the globe - classic styles inspired by the Mods and Rockers of 1960s England. Prizes will be awarded in several attendee-judged categories. There will also be a gear raffle, music, vendor booths, tech talks, and food.
Eurobike is presented by Do the Ton Triangle, a local group of custom bike enthusiasts dedicated to preserving the history, camaraderie, and D.I.Y. philosophy of classic and retro-styled motorcycles and their lifestyle.
Each year, Eurobike supports a regional or a motorsports-related charity. This year, the charity of interest is InterAct, a 501c charity. InterAct is a private nonprofit organization that provides safety, support, and awareness to survivors of domestic and sexual violence. InterAct also promotes violence-free relationships and communities through collaboration, public information, education, and advocacy.
Participant demographics: Eurobike appeals to three primary interest groups:
1. European Motorcycle Owners - 70% Baby Boomers, middle to upper middle class. $100k - $300k average annual income, 45 to 65 years old. Owners of British and European motorcycle brands. Some are enthusiasts of motorcycle racing events, track days, and motorcycle touring.
2. Cafe Motorcycle Owners/Builders - 30% Millennial/college aged, entry level middle class. Avg annual income $25k - $75k, 22-45 years old. Owners of custom bikes from various manufacturers around the world.
3. Spectators of similar groups, and also including young urban professional and families at the Sunday show, seeking something different to do on a Sunday. Central NC / Research Triangle region is a hub of Tech/Pharm/BioMed companies and universities. This event attracts college educated upper to middle-income participants and similar families. Probably 50% of the spectator draw (~1500-2000). Remaining attendance is motorcycle enthusiasts and owners of exotic motorcycles.
Vendors: Typically 20 - 24 vendors. Space for approximately 40 vendors, and room to expand. Vending is both outdoor covered and indoor (air conditioned) 20 spaces each. Some limited spaces for trailers. Space is in the Historic City Market, a 100-year-old market structure that has been renovated for special events. We attract vendors with products appealing to sports, café, and touring motorcycle enthusiasts, and also local merchants.
Past vendors and sponsors:
Vanson Leathers, Oxford Products, Devolve Moto, Moto Motivo, Virginia International Raceway, BikeSafe NC, Bimota Spirit, Combustion Cycles, Cornerspeed/Cornerspin, Sprocket Apparel, Moto Girl Cafe, Spoiled Biker, Moto Mark 1, (5) local and regional BMW, Ducati, Triumph, Royal Enfield, and UJM dealers. Sponsors supporting but not present also included HJC, Avon Tyres, Biltwell, Bob’s BMW, Dime City Cycles, Fast Company/Draggin’ Jeans and Klim. We also pull in the local merchants to sell food and regional products.
Events during show:
- Motorcycle breakfast, Saturday, and Sunday. Ride in the event at Capital Club 16 in downtown Raleigh.
- Saturday rides - Spirited and vintage paced rides originating in downtown Raleigh and riding in the NC countryside.
- Saturday evening gathering at the local pub. Expanding this to include food and bands next year. Vendor participation welcome.
- Sunday bike show in Historic City Market with vendors, raffles, bands and food. Streets of downtown Raleigh closed down for this part of the event.
Links to more videos and articles:
News and Observer, 2016:
Bobs BMW Articles, 2016:
Greg’s Garage for 2013 and 2014 event: